Jenna (Yejin) Jung
Graphic Designer · Brand Identity
Curiosity fuels every project. Purpose shapes every decision.
About
Back Room
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Project 01
Ars Electronica Center
cultural institution branding
Future Lab
innovation lab branding
Project 02
Jet Propulsion Laboratoryaerospace research institution branding
Project 03
where do you belong?
exhibition branding
Project 04
Five Guys
fast casual restaurant branding
Project 05
Auro
health tech + planning system UI
Project 06
SAN GUN
Premium Beverage Branding
Project 07
Home Sick
narrative motion design
Practice
Visual Systems & Structured Thinking
Research Driven Process
Conceptual Development
- Identity Design
- Interactive Platforms
- Spatial Composition
- Motion Studies
- Data Translation
- Experimental Typography
Structure
I approach design as a constructed framework rather than surface decoration. Each project begins with research and mapping, identifying relationships before defining form. Structure becomes the foundation that allows complexity to function with clarity.
Systems are not imposed visually but developed logically. Through modular thinking and controlled variation, I build identities and experiences that can expand without losing coherence.