Jenna (Yejin) Jung
Graphic Designer · Brand Identity
Curiosity fuels every project. Purpose shapes every decision.Play
Ars Electronica Center
Ars Electronica Center is a rebranding project that reimagines the institution as a more dynamic, immersive, and digitally connected cultural space.
Starting from the idea of connection, I developed a visual system built around modular typography, circuit like structures, and a grid based language that reflects how Ars Electronica brings together art, technology, and people. The identity extends across posters, environmental graphics, billboard campaigns, web, social media, print collateral, and installation concepts to create a cohesive system that feels both experimental and accessible.
The identity is built as a modular system inspired by electric circuits and connection points. The logo extends into typography and patterns, reflecting how Ars Electronica connects art, technology, and people.
The modular typography is constructed from connected units, symbolizing flow, interaction, and networked systems.
The palette uses vivid magenta with black and white, creating a bold, high contrast, and futuristic visual language.
Safe Area
Grid System
Typography
The system is applied to posters using real Ars Electronica artworks as backgrounds. Phrases like “See the Future Now,” “You Are the System,” and “New Art and Design” communicate its mission of connecting technology with the public.
The 2026 calendar follows the same system, with numbers built as connected forms rather than isolated elements.
This approach turns information into part of the identity, emphasizing continuity and participation.
The exterior reinterprets the existing building using a grid based structure, integrating the identity into architecture. The facade becomes a large scale communication surface through illuminated modular typography.
The billboard uses real project imagery, with text placed behind a silhouetted figure. This layering maintains legibility while creating a more immersive, participatory experience.
The website is designed as an immersive entry point, using large scale video and motion visuals as the primary experience. Rather than presenting information first, it invites users to enter the world of Ars Electronica visually and spatially.
The same grid based structure and modular system are applied throughout, ensuring consistency while allowing flexibility across different content types.
On social media, the identity extends through data driven backgrounds and interactive formats. Story content uses Q&A structures to encourage participation, shifting the platform from passive viewing to active engagement. This approach aligns with Ars Electronica’s focus on interaction and public involvement.
The membership brochure uses a square format combined with a grid based layout to create a structured and cohesive reading experience. The format gives the piece a distinct, object like quality, while the consistent system ensures alignment with the broader identity.
Through controlled spacing, modular composition, and clear hierarchy, the brochure maintains clarity while still expressing the experimental nature of the brand.
pattern generator
A calendar explores the use of a custom pattern generator. The generated visuals introduce movement and variation, representing data flow, interaction, and invisible connections within Ars Electronica.
This expands the identity into a more dynamic system, where graphics behave as evolving structures rather than fixed forms.
The print media system translates the identity into physical formats, including stationery, tickets, and membership cards. Each piece applies the same modular structure, maintaining consistency across different formats.
Connected forms and bold color extend the digital identity into a tactile experience. Rather than static outputs, these materials function as part of a larger interconnected system.
See Your Own Pattern
My installation transforms the human body into data streams, like an x ray composed of flowing circuits. Visitors see their own image translated into living data, where their physical presence becomes part of the system.
Displayed alongside phrases such as “You Are the System” and “See Your Own Image as Data,” the work reframes the body as information.
This creates an interactive experience where the audience is no longer separate from the work, but actively becomes it.
Practice
Visual Systems & Structured Thinking
Research Driven Process
Conceptual Development
- Identity Design
- Interactive Platforms
- Spatial Composition
- Motion Studies
- Data Translation
- Experimental Typography
Structure
I approach design as a constructed framework rather than surface decoration. Each project begins with research and mapping, identifying relationships before defining form. Structure becomes the foundation that allows complexity to function with clarity.
Systems are not imposed visually but developed logically. Through modular thinking and controlled variation, I build identities and experiences that can expand without losing coherence.