Jenna (Yejin) Jung
Graphic Designer · Brand Identity
Curiosity fuels every project. Purpose shapes every decision.
About
Back Room
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Hi, I’m Jenna Jung.
I have always preferred standing slightly at the edge, watching how others think and move before stepping in. I am curious about how different minds approach the same problem, and I enjoy observing patterns in behavior, structure, and decision-making.
This way of thinking shapes how I design. I collect references widely, not to replicate them, but to understand the logic beneath their form. I compare approaches, analyze systems, and identify where clarity breaks down. Only then do I begin constructing. My process is grounded in research, filtration, and deliberate selection. From the edge, I see relationships more clearly. Design, for me, is structured observation transformed into authorship.
Thanks for stopping by — feel free to explore my work and reach out if you’d like to connect!
Education
September 2022–April 2026
ArtCenter College of Design
Pasadena, CA
Bachelor of Fine Arts in Graphic Design
Specialization in UI/UX and Branding
January 2020–May 2021
Orange Coast College
Irvine, CA
General Education
Experience
August 2025–Present
Freelance Graphic Designer
Leapwise HR (remote)
Design and develop a cohesive brand identity system across digital and print platforms, including brand guidelines, logo usage, typography, color systems, and grid structures. Create visual assets for web, social media, presentations, and internal communications, translating complex HR and policy concepts into clear, human centered visual systems. Collaborate with cross-functional teams to ensure visual consistency and alignment with Leapwise HR’s brand values.
Recognition & Awards
September 2022–April 2026
Provost’s List
ArtCenter College of Design
GPA of 3.8 or higher
September 2022–April 2026
ArtCenter Undergraduate Scholarship
ArtCenter College of Design
September 2023–December 2025
ArtCenter Student Gallery
Wall Speak (editorial poster)
JPL (visual identity)
Ars Electronica Center (visual identity)
May 2025–August 2025
Honda Endowed Scholarship
ArtCenter College of Design
January 2025–April 2025
Jerry V Johnson Endowed Scholarship
ArtCenter College of Design
September 2023–Spring 2024
Pentagram Design Endowed Scholarship
ArtCenter College of Design
Expertise
Proficient in:
Illustrator, InDesign, Photoshop, Miro, Keynote, Figma, MadMapper, ChatGPT, Firefly
Familiar with:
Cinema 4D, Acrobat, After Effects, Webflow, Glyphs, p5.js, Redshift, Google Slides, Google Workspace
Skills
Brand Identity, generative design, DSLR photography, editorial design, UI/UX, spatial design, packaging design, motion design, 3D modeling
Languages
Korean (Native)
English (Fluent)
Resume
Email
LinkedIn
Practice
Visual Systems & Structured Thinking
Research Driven Process
Conceptual Development
- Identity Design
- Interactive Platforms
- Spatial Composition
- Motion Studies
- Data Translation
- Experimental Typography
Structure
I approach design as a constructed framework rather than surface decoration. Each project begins with research and mapping, identifying relationships before defining form. Structure becomes the foundation that allows complexity to function with clarity.
Systems are not imposed visually but developed logically. Through modular thinking and controlled variation, I build identities and experiences that can expand without losing coherence.