Jenna (Yejin) Jung
Graphic Designer · Brand Identity
Curiosity fuels every project. Purpose shapes every decision.Play
Leapwise HR
Developed and maintained core brand assets including logo symbols, iconography, and visual system components. Contributed to overall brand image construction and brand guideline development across digital and presentation based touchpoints.
As a Graphic Designer at Leapwise, I contributed to the development of the company’s visual identity system, focusing on logo symbol exploration, scalable iconography, and brand consistency across digital and presentation environments.
My responsibilities included:
- Building and refining the brand’s visual language
- Developing icon systems and logo symbol assets
- Supporting brand guideline construction
- Creating scalable assets for presentations and digital applications
- Maintaining consistency across brand touchpoints
A modular icon set designed for clarity, consistency, and scalability across digital experiences.
Practice
Visual Systems & Structured Thinking
Research Driven Process
Conceptual Development
- Identity Design
- Interactive Platforms
- Spatial Composition
- Motion Studies
- Data Translation
- Experimental Typography
Structure
I approach design as a constructed framework rather than surface decoration. Each project begins with research and mapping, identifying relationships before defining form. Structure becomes the foundation that allows complexity to function with clarity.
Systems are not imposed visually but developed logically. Through modular thinking and controlled variation, I build identities and experiences that can expand without losing coherence.