Project 01
Ars Electronica Center
A modular identity system built from signal, circuit, and cultural convergence.
The rebrand repositions Ars Electronica as an evolving interface between art, science, and technology. Inspired by electronic circuits and data flow, the identity system uses a custom modular type structure that expands across posters, calendars, motion graphics, and spatial applications. Rather than creating a static logo, the project establishes a flexible visual language capable of adapting to new exhibitions, research themes, and technological discourse.
The rebrand repositions Ars Electronica as an evolving interface between art, science, and technology. Inspired by electronic circuits and data flow, the identity system uses a custom modular type structure that expands across posters, calendars, motion graphics, and spatial applications. Rather than creating a static logo, the project establishes a flexible visual language capable of adapting to new exhibitions, research themes, and technological discourse.
Project 02
Five Guys
A character driven identity that transforms toppings into a playful brand universe.
This rebrand focuses on personifying individual toppings as bold graphic characters. Lettuce, tomato, cheese, and other ingredients become expressive visual icons that interact across packaging, menus, and digital media. Rather than emphasizing hierarchy or structure, the project builds an approachable and customizable brand experience that reflects the fun and flexibility of ordering at Five Guys.
This rebrand focuses on personifying individual toppings as bold graphic characters. Lettuce, tomato, cheese, and other ingredients become expressive visual icons that interact across packaging, menus, and digital media. Rather than emphasizing hierarchy or structure, the project builds an approachable and customizable brand experience that reflects the fun and flexibility of ordering at Five Guys.
Project 03
Auro
An AI driven meal planning system designed to simplify daily food decisions.
Auro is a personalized meal planning application that generates adaptive weekly plans based on user preferences, dietary needs, and available ingredients. Rather than focusing on individual recipes alone, the system structures cooking into a manageable routine. By integrating planning, ingredient logic, and smart suggestions, Auro transforms everyday meal decisions into an organized, data informed process.
Auro is a personalized meal planning application that generates adaptive weekly plans based on user preferences, dietary needs, and available ingredients. Rather than focusing on individual recipes alone, the system structures cooking into a manageable routine. By integrating planning, ingredient logic, and smart suggestions, Auro transforms everyday meal decisions into an organized, data informed process.
Project 04
seawrit
An anonymous letter platform inspired by the message in a bottle metaphor.
seawrit is a digital experience where users send and receive anonymous letters drifting across a virtual ocean. Messages are contained within bottles that float through the system, waiting to be opened by someone unknown. By removing identity and emphasizing discovery, the platform creates a quiet space for vulnerability, curiosity, and unexpected connection. The ocean backdrop reinforces distance, time, and emotional depth.
seawrit is a digital experience where users send and receive anonymous letters drifting across a virtual ocean. Messages are contained within bottles that float through the system, waiting to be opened by someone unknown. By removing identity and emphasizing discovery, the platform creates a quiet space for vulnerability, curiosity, and unexpected connection. The ocean backdrop reinforces distance, time, and emotional depth.
Project 05
where do you belong?
An interactive title wall proposal for a Wolfgang Tillmans exhibition.
This project reimagines the exhibition title wall through the spatial logic of Tillmans’ installation approach. Inspired by his constellation like clustering of works and his statement, “Astronomy was my visual initiation into seeing,” the design adopts an astronomical perspective. A webcam captures fleeting glimpses of visitors as they stand before the wall, subtly integrating them into the composition. Through this interaction, the title wall becomes a space that questions proximity, placement, and belonging within the exhibition environment.
This project reimagines the exhibition title wall through the spatial logic of Tillmans’ installation approach. Inspired by his constellation like clustering of works and his statement, “Astronomy was my visual initiation into seeing,” the design adopts an astronomical perspective. A webcam captures fleeting glimpses of visitors as they stand before the wall, subtly integrating them into the composition. Through this interaction, the title wall becomes a space that questions proximity, placement, and belonging within the exhibition environment.
Project 06
Home Sick
A personal short film exploring longing through space and atmosphere.
Homesick explores the quiet ache of missing home and the way memories linger over time. Rather than focusing on narrative, the film builds atmosphere through subtle environmental details and restrained movement. Small visual moments carry emotional weight, allowing nostalgia, warmth, and absence to coexist within a calm and contemplative space.
Homesick explores the quiet ache of missing home and the way memories linger over time. Rather than focusing on narrative, the film builds atmosphere through subtle environmental details and restrained movement. Small visual moments carry emotional weight, allowing nostalgia, warmth, and absence to coexist within a calm and contemplative space.
Practice
Visual Systems & Structured Thinking
Research Driven Process
Conceptual Development
- Identity Design
- Interactive Platforms
- Spatial Composition
- Motion Studies
- Data Translation
- Experimental Typography
Structure
I approach design as a constructed framework rather than surface decoration. Each project begins with research and mapping, identifying relationships before defining form. Structure becomes the foundation that allows complexity to function with clarity.
Systems are not imposed visually but developed logically. Through modular thinking and controlled variation, I build identities and experiences that can expand without losing coherence.
Atmosphere
While structure guides my process, emotion shapes the final experience. I am interested in how subtle shifts in scale, spacing, and movement can influence perception. Quiet details often carry the strongest impact.
By balancing logic and feeling, I aim to create work that feels deliberate yet open, precise yet human.